They all looked at me with blank expressions when I said that I was planning to start a blogging venture.
No, they weren’t uninterested or unsupportive. Their initial reaction was that they couldn’t comprehend why a woman in her 60s would want to start blogging. They were reading blogs on a daily basis, after all, and the vast majority of them were devoted to covering the newest Apple devices and video games. I had no idea how I was going to launch a successful blog that targeted ladies over the age of 60. Were any baby boomers on the internet at all?
Okay, so I’m exaggerating a little here, but they were very doubtful about my idea for Sixty and Me’s chances of success. In its third year, Sixty and Me has grown to include thousands of women who follow the site and interact with it on social media. It is also one of the most rapidly expanding websites for older folks on the internet. But I’m not here to talk about Sixty and Me, as much as I wish to. I’m here to speak you how YOU can start a blog even if you’re in your sixties or seventies. But after reading age quotes, I got a more realistic and generalized idea of how important it is.
Let go of all of the ridiculous stereotypes about ageing.
The basic reality is that the majority of baby boomer blogs fail because they never get off the ground at all. A number of older persons are concerned that they will not be able to master the technologies required for blogging. Others are concerned about whether or not anyone would be interested in reading about their interests. Both of these fears are exaggerated.
As I shall explain in a few minutes, from a technological standpoint, it has never been easier to create a blog than it is right now. When it comes to audience size, older folks continue to be the fastest growing group on the internet and on social media platforms. If anything, being an older blogger is at its most advantageous right now.
In terms of beginning a blog, what are your biggest concerns and anxieties? Then, in the space of a few minutes, list two reasons why your anxieties are not as serious as you believe them to be. They aren’t, believe me when I say so!
Concentrate on your passions and begin with little steps.
Some people are concerned that their interests are too niche to attract a large number of followers. Contrary to popular belief, the exact reverse is true. If you want to know how to fail at blogging, follow this recipe: attempt to be everything to everyone and write about a wide range of topics, even if you don’t care about them.
Niche bloggers have a number of benefits over their non-specialized counterparts. First and foremost, when you write about something that you are passionate about, you are more likely to persist with it and complete it. Even if you publish fresh blogs on a daily basis, it will most likely take 6 months or longer until you have a big community of followers. You must be passionate about your subject matter in order to persevere beyond the “only my pet Chihuahua reads my blog entries” stage of writing.
Don’t put off getting started; instead, learn by doing.
From a technological standpoint, there has never been a better time to start a blog. When it comes to blogging, there are just two options available to you. You may make a website for free by using one of the automated services available, such as WordPress.com. Alternatively, you may build your own website from the ground up.
The most straightforward method is to create a new blog at WordPress.com. Additionally, it is absolutely free. However, you will have less control over the overall appearance of your website as a result of this decision. Additionally, WordPress will display advertisements on your site, which you may or may not find acceptable.
It may appear that the process of creating your own website is complete, but it is not. As I explained in this post, hosting companies such as Bluehost make it simple to start up your own blog using the WordPress content management system (not to be confused with WordPress.com), and you can do it in a matter of minutes. The cost of having your own website is around $5 per month, with total control over its content. Personally, I believe that taking control is worth the little investment of a latte. However, if you choose to use the free alternative, it is also accessible.
It is critical that you begin working on your blog as soon as possible, regardless of the option you pick. Don’t be concerned about “doing it right the first time.” Your primary topic emphasis will almost certainly shift numerous times throughout the course of your career. Getting comfortable with expressing your opinions with the rest of the world is essential. The sooner you do so, the sooner you will see that all of your anxieties are unfounded and can be dismissed.
Keep things simple, and be consistent in your approach.
The amount of things you may spend your money on is virtually limitless when it comes to online blogging. SEO professionals will claim to “bring you on the top page of Google” for as little as $1,000. If you want to attract more readers, web designers would tell you that a bespoke website design is what you need. You will be provided with “100 strategies to develop blog ideas” by content marketing specialists. When you are a beginner blogger, none of these things are important – and none of them will help you become successful.
The reality is that blogging is not an easy endeavour. Also, it isn’t a quick way to get fame and money. You will be writing for your children and (maybe) a few close friends during the first six months of your career. Keeping up the good work is critical to success. Even when they don’t feel like it, the most successful bloggers I know are those that get up every day and write, no matter how tired they are. However, they write regardless of whether or not they submit their writing.
This is one of the reasons why it is so critical to devote your time and energy to your hobbies. If you try to write on topics that you aren’t interested in, you will not be able to maintain your motivation.